In XQUALO I wanted to differentiate the market of my photography with a more commercial emphasis without losing my art.
My main interest is to carry out photographic projects in the 4 main themes that are Architecture photography, Commercial or product photography, Documentary photography and Editorial photography.
Another activity that has filled me with personal satisfaction is teaching photography; I do offer Basic and specialized photography workshops; Which often go together with my personal and artistic work at www.juanpabloassmus.com.
In general photographic service consists on several steps: pre-production, production, photo session, post production and delivery. In every stage, different works are carried out like planning; selecting people, choose equipment and specialized skills are required in order to execute those tasks in the best way.